MTABK
— We are a startup company with a clear focus on upcycling.
MTABK is start up fashion company with a focus on upcycling. Our focus area is reuse of vintage and second-hand products that otherwise would have been thrown away. The original material is always controlling the end product and that makes every piece unique and limited. Through a detailed craftsmanship of every garment combined with the upcycled material makes MTABK´S design original that today is hard to find in increasingly commercialised fashion world. All our garments are unique, limited and hand-sewn in Gothenburg.
We have founded MTABK for one main reason, because we believe that the fashion industry needs to change, change in a way where sustainability and innovation replace mass production and poor working conditions. We collect clothes and materials needed through collaborations with existing second-hand retailers. By this we get all the raw material needed to be able to create innovative and revolutionary high-end garments. Sustainable fashion is the core of MTABK and we want to be a part of the change that the fashion industry needs. Our costumer is fashionable, conscious and understands the value of good craftsmanship where every garment has been made by hand. All the garments tell their own history and together they create a limited product with great value.
By running our business, we want to change the fashion world for the better. By creating garments based on previously used garments, we want to take a position in the market that stands for sustainability, high style awareness and innovative fashion. With our experience, we want to create a competitive product that is up to date but also a business that is based on the digital landscape. There is a lot in this world that needs to change. But one thing that should stay the same is the passion for creativity and fashion. We just have to do it without a negative impact on our planet.
